I think if you ask people what their concept of heaven is, they would say, if they are honest, that it is a big department store, with new things every week - all the money to buy them, and maybe a little more than the neighbours.
There should be two main objectives in ordinary prose writing: to convey a message and to include in it nothing that will distract the reader's attention or check his habitual pace of reading - he should feel that he is seated at ease in a taxi, not riding a temperamental horse through traffic.