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Advertising Quotes and Quotations
 The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that if we are not careful, we forget to be insulted by it.  There is no such thing as bad publicity except your own obituary. The advertisements in a newspaper are more full of knowledge in respect to what is going on in a state or community than the editorial columns are. If it doesn't sell, it isn't creative. In advertising not to be different is virtually suicidal. Advertising - a judicious mixture of flattery and threats. Advertising may be described as the science of arresting the human intelligence long enough to get money from it. The best ad is a good product. The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be. The number of agency people required to shoot a commercial on location is in direct proportion to the mean temperature of the location. Advertising is the most fun you can have with your clothes on. Buy me and you will overcome the anxieties I have just reminded you of. First Law of Wing Walking: Never leave go of what you've got hold of until you've got hold of something else. I know that you believe you understand what you think I said, but I am not sure you realize that what you heard is not what I meant. If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of standards of modern civilization among all groups of people during the past half-century would have been impossible without that spreading of the knowledge of higher standards by means of advertising. Promise, large promise, is the soul of an advertisement. The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived; less from the desire to seduce than from the desire to be seduced. Ads are the cave art of the twentieth century. The advertisement is one of the most interesting and difficult of modern literary forms. What kills a skunk is the publicity it gives itself. Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted. The art of publicity is a black art. Advertising is legalized lying. Advertising is what you do when you can't go to see somebody. That's all it is. The consumer is not a moron. She's your wife. When business is good it pays to advertise; when business is bad you've got to advertise. You can tell the ideals of a nation by its advertisements. Advertisements contain the only truth to be relied on in a newspaper. |
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